Virtual CFO Service - Erin Armstrong


Virtual CFO Service

As a successful business owner, you want clarity about your finances, and you want confidence in your future. You want the financial components of your business to be thriving, organized, and fully aligned with the rest of your life. You’ve worked hard to build up and support your business, and now you need your business to fully support you, your family, and the life you want to live.  

Let me help you get there as your Virtual CFO.

I specialize in working with established, service-based business owners who want to change the way they approach their finances. I work in an ongoing partnership, and I help business owners make the fundamental changes that align their business with their long-term vision. I help my clients become proactive instead of reactive. My Virtual CFO clients can make the best financial decisions for their business, and they can have full confidence that they are on the right track.

As your Virtual CFO, I’ll help you manage cash flow, work to increase profitability, provide financial & operational analysis (and take the lead on implementation), help you develop new incomes streams, position you to scale, lay out relevant plans for repositioning (or pivoting) of your services,  provide projections & forecasts, create budgets, keep you GAAP compliant, track meaningful KPIs, create more efficiency, and manage all the financial pieces. Throughout this process, I will be actively engaged with you, your staff, and your business. 

And while these technical aspects are important, the biggest benefit you’ll gain from working with me is peace-of-mind. You will be confident that your business is on a path of health and sustainability, and one that is fully aligned with your unique lifestyle and all your goals.

The The kind of issues that I address most often with Virtual CFO clients:*

*This service is of greatest value & fit to service-based business owners who are generating $600k to $5M/yr.

**Also, please note, this is not an exhaustive list because I tailor my services to you & your business’ needs.

  • Regular support via phone, email, and video conference
  • Budgeting & forecasting
  • Cash flow management
  • Increasing profit margins
  • Pricing Strategy
  • Optimized tax strategy (on-going guidance & support in the structuring of your financial practices, legal set up, & deductions so that you keep more money in your pocket)
  • Tax projections
  • Quarterly estimated tax payment calculations
  • IRS audit support
  • Oversight & implementation of needed GAAP compliance
  • Bookkeeping (coding) and support
  • Monthly Reconciliation of business bank accounts, liabilities, & assets

  • Customized financial reports (Income Statement, Balance Sheet, Cash Flow, plus others by Request)
  • KPI tracking
  • Debt elimination strategy + implementation
  • Payroll support & oversight
  • Staffing support
  • Operational analysis & implementation
  • Filing and tracking of subcontractor payments throughout the year
  • Retirement contribution analysis & planning
  • Detailed attention to (and support of) owner’s personal finances and financial goals
  • Preparation for Acquisitions, Mergers & Exit Strategies
  • Hosting of accounting & financial software

If this service sounds like a match for you & your business, click on the button below & schedule a free consultation

Note: If you’re looking for a smaller scope of help and/or a shorter duration, please check out my Business Financial Consulting services. And, if you are not sure which service is right for you, that’s ok–go ahead and schedule a consultation and we’ll talk about it!

Erin Armstrong - Business Coach & Virtual CFO - Testimonials - Kristin Moses - DesignGood

“Thanks to Erin we are in track to have our highest grossing year ever!”

As a 15-year owner of a design and branding agency, I’ve experienced many successes, but with that also comes opportunities for support and growth. I wanted to be more in control of our finances and intentional with the money we made. I truly felt like my team and I had taken as far as we could on our own, and we were lacking the clarity needed to know what actually was the “right” next moves. It was time to bring someone in that could give us a deeper understanding of the “numbers” that could help take my business to the next level. Most importantly, what they meant, how to interpret them and how we could actually use that information to better plan for the future. That’s where Erin comes in. She works with us on regular basis to make key decisions that impact our business in day-to-day operations, helps us make informed (and smart) decisions based on our long-term financial goals and set new goals for the future based on opportunities we would not have seen otherwise. Overall her communication, guidance and insight have exceeded our expectations. I would highly recommend her to anyone with a business that isn’t quite large enough to hire an in-house CFO, but still wants the peace of mind, expertise and direction that a CFO can provide. It has made a world of difference in my business, and my money mindset. Thanks to Erin we are on track to have our highest grossing year ever!

–Kristin Moses, DesignGood

Erin Armstrong - Business Coach - Virtual CFO - Testimonials - Blank

There’s no doubt in our minds that having her on our team has allowed us to earn more money, stress less, and create a clear vision for the future.

We’ve been working with Erin as Virtual CFO for more than a year, and she’s been a huge asset to our company as we’ve been working through some major transitions (not to mention COVID!). She’s been our biggest cheerleader, our financial guru, our rock, and our accountability partner. There’s no doubt in our minds that having her on our team has allowed us to earn more money, stress less, and create a clear vision for the future. She’s made financial decision-making simpler and has helped us focus on the big picture instead of getting lost in the details. Erin offers an experienced outside perspective that would have been impossible for us to attain otherwise. We feel lucky to have had the opportunity to work with her and know that she will continue to be a part of our major business decisions as we move forward.”

-Thriving ATX Business Partners

What other clients have experienced:

Every client that I’ve worked with has recouped far more than their investment into my services. Here are some recent client successes (from 2021 and 2022): one client more than quadrupled their business revenue and profit by implementing some major operational & financial changes; another client is now several steps into a realistic, multi-staged plan that repositioned their services and has their business moving out of $0 net profit/month to $65k net profit/month within an 18-month timeline; another client has successfully increased their core service pricing by 33%, has added two additional revenue streams, and is finally operating with a scalable model; another client has successfully increased all their pricing by 60% and increased the owners’ compensation by over 50%, all while working fewer hours than before.

Some additional important details:

  • My service as a Virtual CFO for small businesses tends to be of greatest value & fit to service-based business owners who are currently generating $600k to $5M/yr.
  • I only partner with a few clients in the role of Virtual CFO each year, and I value the personal interactions that I have with my Virtual CFO clients. I have a small team that helps with things like administrative tasks, market research and historical bookkeeping, but I’m the person who will be directly working with you.
  • My availability to take on new Virtual CFO clients fluctuates. Most of my clients work with me for a couple of years (and many, for longer!), so I can only take on a new client when I have an opening.
  • Hiring me is a significant investment. I work on a monthly retainer model, and the specific price is based on the size & needs of you and your company.


Erin Armstrong is a CFO and Business Coach who’s on a mission to financially empower small business owners and creative entrepreneurs.

Erin’s unique approach focuses on the nuts & bolts of business finances, such as accounting practices, tax strategy, profitability, budgeting, & cash flow. Simultaneously, she helps her clients identify their financial fears and improve their money mindset so that they can move forward in a confident, proactive and empowered way.

Over the past 10 years, Erin has worked with hundreds of business owners across the country as a Virtual CFO, Accountant, Tax & Financial Consultant, and Business Coach.

She has also led workshops in Los Angeles, New York, Chicago, Austin, and Dallas. Erin maintains her licensure as an Enrolled Agent (the highest tax credential issued by the IRS), and is a member of the National Association of Enrolled Agents and the Texas Society of Enrolled Agents. She lives with her husband and daughter in the Dallas area.


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