That’s why I want to help you understand and feel great about #AllTheBusinessMoneyThings.
I’m Erin Armstrong, a Virtual CFO and Business Coach.
Since 2011, I’ve helped hundreds of small business owners, entrepreneurs, creatives & coaches make sense of all their business accounting stuff, maximize their tax savings, and make empowered, confident financial decisions.
You see, when you grow your understanding of your business finances,
You start working work from a place of POWER and LIGHT.
And that gives you undeniable peace, confidence & security.
(And, in many cases, more money in your pocket!)

I Believe…
- I believe in knowing the law and using it to your advantage. The tax code does not purely benefit big corporations. There are many different tax advantages that can apply to businesses of all kinds.
- I believe you need a clear picture of your business’ financial situation. This is the only way you can make the best financial decisions for your business. And, truthfully, it’s eventually the difference between continuing to follow your passion or eventually closing shop.
- I believe your ability to make good money decisions is connected to your emotions. And not only is that OK, it is tremendously helpful when these emotions are acknowledged and addressed.
- I believe your financial priorities and goals should always be front and center.

Official Bio:
Erin Armstrong is a CFO and Business Coach who’s on a mission to financially empower small business owners and creative entrepreneurs.
Erin’s unique approach focuses on the nuts & bolts of business finances, such as accounting practices, tax strategy, profitability, budgeting, & cash flow. Simultaneously, she helps her clients identify their financial fears and improve their money mindset so that they can move forward in a confident, proactive and empowered way.
Over the past 10 years, Erin has worked with hundreds of business owners across the country as a Virtual CFO, Accountant, Tax & Financial Consultant, and Business Coach.
She has also led workshops in Los Angeles, New York, Chicago, Austin, and Dallas. Erin maintains her licensure as an Enrolled Agent (the highest tax credential issued by the IRS), and is a member of the National Association of Enrolled Agents and the Texas Society of Enrolled Agents. She lives with her husband and daughter in the Dallas area.
A little more about me…
- Proud wife of a first-responder
- Blessed with a daughter
- Adore flowers! (and gardening)
- Graduated from Pepperdine University magna cum laude
- Worked as an actress in LA for several years
- Avid powerlifter & paddle boarder


Let’s Connect
One of my favorite things about what I do is getting to know other business owners & my community. So let’s get to know each other on Instagram–be sure to say “hi!”
Keep in Touch
Join my list to keep in touch. You’ll receive regular business financial inspiration, tips, and shared resources delivered directly to your inbox.
Get in Touch
- To find out more about CFO services and my availability, visit here.
- For speaking, interviews, and other media requests, please visit this page.
- For all other inquiries, please email Ashley at admin@erinarmstrong.com.