Erin Armstrong Business Coach & CFO - Home

Hi, I’m Erin!

I help business owners grow their revenue, increase their profit, and make empowered financial decisions.

How We Can Work Together:

Business Coaching through a CFO Lens

If you’re ready to tackle your most pressing business operational & financial challenges in a focused way, Business Coaching  might be a great fit for you! Whether you want to increase your revenue, amplify your profit, grow your staff, implement a tax strategy, improve your cash flow, or develop a plan for navigating any major business transition, we will work together to make your goals a reality.

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Fractional CFO Service

If you’re looking for ongoing financial, accounting & operational support for your business, this might be a great fit for you! As your Fractional CFO, I’ll provide regular oversight and guidance with things like increasing your profitability & revenue, improving cash flow, forecasting, tax strategy & filing, implementing operational processes, establishing budgets, making employment decisions, confidently leading your business, and much more.

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Events & Workshops

Stay tuned for upcoming events and workshops. I have previously led workshops and hosted events in Los Angeles, New York City, Chicago, Dallas, and Austin. These events have focused on topics such as developing a healthy money mindset, maximizing your tax savings, and making empowered financial decisions for your business.

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Barry Nash testimonial

“I honestly cannot think of a better or more important investment I have made in my business—or in myself.”

Erin came in and 1) helped me put things in the best possible professional order, 2) opened my eyes to resources and opportunities I had no idea existed, 3) helped me to a much better understanding of a number of issues related to my own mindset/self-imposed limitations around my business and money, and 4) supported me emotionally and intellectually as I made important decisions about growth and investment. I honestly cannot think of a better or more important investment I have made in my business — or in myself.

–Barry Nash, Barry Nash and Company

Joyce Bertulfo testimonial

“Bringing Erin on was the biggest blessing for me personally and the business.”

I had the pleasure to work with Erin during a time when I considered my business to be at a “low”. The compounding struggles of the pandemic had me feeling defeated, and bringing Erin on was the biggest blessing for me personally and the business. Erin embraced ALL facets of business ownership – the tangibles (finance, operations) as well as the intangibles (beliefs, morale, personal emotions). She has laid the foundation for CLEAR and EFFICIENT financial strategies to help not only bring the business out of the “low” – but now speeding into a new “high”.

–Joyce Bertulfo, Revyve

Erin Armstrong - Business Coach & Virtual CFO - Testimonials - Adri Smoth - Moss Floral Design

“She was exactly what I have been looking for”

Erin blew me away with her kindness, approachability, in-depth review, and flexibility. She was exactly what I have been looking for in regards to answering my questions about where I should go with my business. She shed so much light on what I can do better, and how I can approach my taxes that will benefit me in the future. She is a great coach and financial advisor!

– Adri Smith, Moss Floral Design

Erin Armstrong - Business Coach & Virtual CFO - Testimonials - Jan Marie - Therapist and Life Coach - Founder of Jan Marie Inc.

“Erin has saved me thousands of dollars & brought me peace.”

Erin’s made the process of managing the financial part of my business easy. She was supportive, and understood the needs I’d have as my business grew. Her resources were invaluable, and her knowledge and references to federal tax law made me feel confident in handling my business finances moving forward. She has helped me save thousands of dollars, and brought me peace.

– Jan Marie, Jan Marie Inc.

Erin Armstrong - Business Coach & Virtual CFO - Testimonials - Lea Gervais - Entrepreneur and Founder of Urban 20 Something

“Erin was a critical part of the financial foundation of my business.”

Erin was a critical part of the financial foundation of my business. I worked with her right before my business was able to hit six figures in revenue and it’s no coincidence- her guidance is clear, she puts you in full control and power of your finances. I recommend working with Erin to any entrepreneur wanting to elevate their own knowledge and their business future.

– Leah Gervais, Urban 20 Something

Erin Armstrong - Business Coach & Virtual CFO - Testimonials - Kristin Moses - DesignGood

“Thanks to Erin we are on track to have our highest grossing year ever!”

Erin works with us on regular basis to make key decisions that impact our business in day-to-day operations, helps us make informed (and smart) decisions based on our long-term financial goals and set new goals for the future based on opportunities we would not have seen otherwise. I would highly recommend her to anyone with a business. Thanks to Erin we are on track to have our highest grossing year ever!

– Kristin Moses, DesignGood

Erin Armstrong - Business Coach & Virtual CFO - Testimonials - Krystal Faircloth

“Erin has changed the course of my business”

Erin has changed the course of my business by giving it a financial structure better suited for success. I can’t recommend Erin enough for her ability to make intimidating terminology and systems both easy and understandable.

– Krystal Faircloth, A Pinch of Lovely

“Erin is the financial professional your business needs.”

Erin is the financial professional your business needs! I needed to establish a solid financial foundation for my company and Erin helped me do that. She pays close attention to detail and allays any fears you may have through her depth of knowledge and warm affect. Erin is worthy of your trust and confidence.

– Katie Deolloz, Walking as a Practice

“She goes above and beyond and I so appreciate her. She also explains things in a way that makes sense.”

I’m a female entrepreneur with a small business and Erin has been a joy to work with and have as a partner. She is charismatic, caring, and genuinely wants to help. She goes above and beyond to partner with me and I so appreciate her. She also explains things in a way that makes sense, plus she’s incredibly patient. I highly recommend Erin – she’s saving me money and sanity!

– Grace Gittinger, GG & Co